Contact
Cum să cumpăr
Livrare
Consilier de cumpărături
Understanding Michael Porter
engleză
69 b
Top
30 de zile pentru retur bunuri
Clienții au cumpărat de asemenea
/
Carte broșată
96.34
lei
/
Carte broșată
108.66
lei
/
Copertă tare
141.75
lei
/
Carte broșată
70.45
lei
/
Carte broșată
96.34
lei
/
Carte broșată
124.11
lei
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter's ideas. Magretta uses her wide business experience to translate Porter's powerful insights into practice and to correct the most common misconceptions about them--for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers. An added feature is an original Q&A with Porter himself, which includes answers to managers' FAQs. Eminently readable, this book will enable every manager in your organization to grasp Porter's ideas--and swiftly deploy them to drive your company's success.
Informații despre carte
engleză
