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Retail Category Management

Name: Retail Category Management
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01658414
Price: 771.04 RON
Availability: InStock
Author: Alexander Hübner
ISBN: 9783642224768

Alexander Hübner

Limba

engleză

Carte Carte broșată

Codul Libristo: 01658414

Editura Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, august 2011

Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As c... Descrierea completă

Codul Libristo: 01658414

356 b

771.04 lei

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Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.