Coșul tău de cumpărături
Total: 0 lei
La coșTHE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition * the three most powerful questions to ask about any brand * why collaboration is the key to brand-building * how design determines a customer's experience * how to test brand concepts quickly and cheaply * the importance of managing brands from the inside * 220-word brand glossary
Descrierea completăTHE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition * the three most powerful questions to ask about any brand * why collaboration is the key to brand-building * how design determines a customer's experience * how to test brand concepts quickly and cheaply * the importance of managing brands from the inside * 220-word brand glossary
Ești titular de card ISIC sau ITIC?
Poți beneficia de reduceri foarte interesante la noi
Titlu complet: Brand Gap, The | |
Autor: Marty Neumeier | Limba: engleză |
Legare: Carte broșată | Data publicării: 2005 |
Număr pagini: 208 | EAN: 9780321348104 |
ISBN: 0321348109 | Codul Libristo: 04054156 |
Editura: Pearson Education | Greutatea: 254 |
Dimensiuni: 203 x 135 x 22 |
Este simplu, rapid și vei face o mulțime de bucurie. Utilizeză butonul de mai jos: Cumpără ca un cadou sau în coșul de cumpărături selectează ambalaj cadou și cartea va fi livrată în ambalaj cadou frumos.
Ce cărți așteptăm în viitorul apropiat?
Jenny Han
Jenny Han
Jenny Han
Vrei să faci pe cineva fericit sau te interesează un anumit gen de cărți?