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Cărți în limba engleză > Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising > Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e

Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e

Name: Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e
Brand: John Wiley & Sons Inc
SKU: 04081854
Price: 159 RON
Availability: InStock

Adam Morgan

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engleză

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Codul Libristo: 04081854

Editura John Wiley & Sons Inc, ianuarie 2009

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revis... Descrierea completă

Codul Libristo: 04081854

81 b

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159 lei

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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.