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Road to Luxury - The Evolution, Markets and Strategies of Luxury Brand Management
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This is a thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and MBA students. As key new luxury markets like China and India continue to expand, this book gives professionals in the industry a holistic understanding of luxury market dynamics around the world using relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector. It includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets. For professionals in the luxury industry, as well as those studying it or investing in it, "Luxury" presents a complete and information-packed resource covering virtually every aspect of this growing sector.
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