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"How to Build an Instructional Coaching Program for Maximum Capacity" is a comprehensive start-to-finish guide for developing and sustaining a coaching program. The book guides readers through the following process: align the program with the mission and goals of the school or district; use data to continuously evaluate and refine the program; design appropriate professional development for coaches, principals, and other school administrators; and build an organizational culture that supports the coaching endeavor. Throughout the book, the authors incorporate the classic metaphor of a sea journey to describe the process, perils, and celebrations of program design, implementation, evaluation, and refinement.