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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

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Carte HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) Clayton M. Christensen
Codul Libristo: 01246973
Editura Harvard Business Review Press, aprilie 2013
NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating re... Descrierea completă
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NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: * Figure out what business you're really in * Create products that perform the jobs people need to get done * Get a bird's-eye view of your brand's strengths and weaknesses * Tap a market that's larger than China and India combined * Deliver superior value to your B2B customers * End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Teams

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Informații despre carte

Titlu complet HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Autor Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld
Limba engleză
Legare Carte - Carte broșată
Data publicării 2013
Număr pagini 224
EAN 9781422189887
ISBN 1422189880
Codul Libristo 01246973
Editura Harvard Business Review Press
Greutatea 250
Dimensiuni 138 x 210 x 15

Categorii

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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