Transport gratuit la punctele de livrare Pick Up peste 299 lei
Packeta 15 lei Easybox 20 lei Cargus 25 lei FAN 25 lei

Cashvertising

Limba englezăengleză
Carte Carte broșată
Carte Cashvertising Drew Eric Whitman
Codul Libristo: 04244620
Editura Career Press, noiembrie 2008
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you'r... Descrierea completă
? points 41 b top top
96 lei -14 %
82 lei
În depozitul extern Expediem în 9-13 zile

30 de zile pentru retur bunuri


Clienții au cumpărat de asemenea


top
Mastery Robert Greene / Carte broșată
common.buy 60 lei
top
The Laws of Human Nature Robert Greene / Carte broșată
common.buy 68 lei
top
How to Win Friends and Influence People Dale Carnegie / Carte broșată
common.buy 37 lei
top
Zero to One Peter Thiel / Carte broșată
common.buy 68 lei
top
Start With Why Simon Sinek / Carte broșată
common.buy 54 lei
top
Predictably Irrational, Revised Dan Ariely / Carte broșată
common.buy 40 lei
top
Traffic Secrets Russell Brunson / Carte broșată
common.buy 88 lei
top
Managing Oneself Peter Drucker / Carte broșată
common.buy 52 lei
top
Ogilvy on Advertising / Carte broșată
common.buy 65 lei
top
22 Immutable Laws of Marketing Al Ries / Carte broșată
common.buy 96 lei
top
Millionaire Fastlane M. J. DeMarco / Carte broșată
common.buy 104 lei
top
Never Split the Difference Chris Voss / Carte broșată
common.buy 60 lei
top
Influence, New and Expanded UK Robert B. Cialdini / Carte broșată
common.buy 111 lei
top
Dotcom Secrets Russel Brunson / Carte broșată
common.buy 88 lei
top
The Magic of Thinking Big David J. Schwartz / Carte broșată
common.buy 68 lei
top
Unscripted MJ DeMarco / Carte broșată
common.buy 112 lei

FACT: Your brain is being controlled-and you don't even know it.

Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.

But what are these principles? How do they work? And how can you use them in your own advertising?


Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:

* How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret.
* Why Developing Your "USP"  Can Leave Your Competition in  the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) 
* Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably.
* How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage.
* How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately.     
* The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.
* What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level.
* How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services.
* Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.)
* Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet.
* How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads.
* Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in.
* How to Use the Devilishly Effective Pyramid  Principal--Lure readers into your ads by understanding human eyeball behavior.
* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.
* How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.)
* Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this?
* 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic.
* How to Cause People to Mentally Demonstrate Your Products... Before They Buy.
* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.
* "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight.
* Typestyles that Actually REDUCE Readership--Are you using them?
* This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it?
* Widely Used Typeface LOWERS Comprehension  Up to 67%--Are you using it?
* The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist.
* And Much More

Informații despre carte

Titlu complet Cashvertising
Limba engleză
Legare Carte - Carte broșată
Data publicării 2008
Număr pagini 192
EAN 9781601630322
ISBN 1601630328
Codul Libristo 04244620
Editura Career Press
Greutatea 294
Dimensiuni 153 x 228 x 12
Dăruiește această carte chiar astăzi
Este foarte ușor
1 Adaugă cartea în coș și selectează Livrează ca un cadou 2 Îți vom trimite un voucher în schimb 3 Cartea va ajunge direct la adresa destinatarului

Ar putea de asemenea, să te intereseze


top reduceri
The Sovereign Individual James Dale Davidson / Carte broșată
common.buy 74 lei
top
Shoe Dog Phil Knight / Carte broșată
common.buy 52 lei
top
Principles Ray Dalio / Copertă tare
common.buy 138 lei
top
Breath James Nestor / Carte broșată
common.buy 52 lei
top
Made to Stick Chip Heath / Carte broșată
common.buy 60 lei
top
Freakonomics Steven D. Levitt / Carte broșată
common.buy 40 lei
top
What Got You Here Won't Get You There Marshall Goldsmith / Carte broșată
common.buy 59 lei
top
Your Next Five Moves Patrick Bet-David / Carte broșată
common.buy 65 lei
top
Influence Robert B. Cialdini / Copertă tare
common.buy 152 lei
top
Storyworthy Matthew Dicks / Carte broșată
common.buy 87 lei
top
What Every BODY is Saying Joe Navarro / Carte broșată
common.buy 90 lei
top
Built To Sell John Warrillow / Carte broșată
common.buy 65 lei
top
Five Nights at Freddies: The Silver Eyes Scott Cawthon / Carte broșată
common.buy 59 lei
top
Sam Walton Sam Walton / Carte broșată
common.buy 47 lei
top
Save the Cat! Blake Snyder / Carte broșată
common.buy 78 lei
top
Getting Things Done David Allen / Carte broșată
common.buy 68 lei

Logare

Conectare la contul de utilizator Încă nu ai un cont Libristo? Crează acum!

 
obligatoriu
obligatoriu

Nu ai un cont? Beneficii cu contul Libristo!

Datorită contului Libristo, vei avea totul sub control.

Creare cont Libristo