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UNPRICED: Ten Places the Market Hasn't Read Yet is a sharp, accessible journey through the hidden geography of global risk and the enormous difference between what a disaster could cost and what markets are charging for that risk today.
Mike Evans calls this difference the **"Premium Gap."** Markets are good at pricing what they can see coming in the near term. But enormous risks that appear distant can remain almost invisible in prices until suddenly they aren't. When the market finally recognises them, the adjustment can happen not gradually, but in a violent step.
Across ten tightly focused chapters, UNPRICED travels from the Strait of Hormuz and Taiwan to Europe, the Arctic, the Sahel, Suez and Panama, America, China, the seabed and finally the gold vaults beneath London. Each reveals a different way markets, governments and investors can misread risk-and how geography, trade routes, energy, debt, sanctions, critical minerals, infrastructure and financial systems connect events thousands of miles away to everyday prices.
This is not a book predicting that the world is about to collapse. Instead, it asks a more useful question: *what is the market not pricing yet?* From shipping chokepoints and semiconductor supply chains to undersea cables, sovereign debt and gold, Evans shows how seemingly distant geopolitical pressures can travel through the global economy and eventually reach energy bills, mortgages, investments and the cost of money.
The book ends by giving readers a practical framework for reading prices differently: ask what time horizon a price actually measures, understand which number is really moving, consider who produced the data and what their incentives are, and recognise when the supposed measure of risk has itself become a source of risk.
Written for curious readers rather than specialists, UNPRICED turns geopolitics into something more concrete: *places, prices and the moments when the two collide.*