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Understanding Superior New Product Development

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Carte Understanding Superior New Product Development Ina Horn
Codul Libristo: 12575692
Editura Kohlhammer W., august 2011
This book is available as Book on Demand. Over the past decade, many companies in the semiconductor... Descrierea completă
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This book is available as Book on Demand. Over the past decade, many companies in the semiconductor and aerospace industries have significantly upgraded their new product development processes, with disciplined timelines, strict design reviews, 'gates' to decision making and cross-functional collaboration. Some companies are outperforming their industry peers in terms of time-to-market and meeting customer needs. This raises the question of how companies can achieve and sustain performance based on the new product development function. To answer this question the present book analyzes the new product development process with a focus on the underlying dynamic capabilities, how such routines evolve on different organizational levels, and what are the associated social phenomena. Comparative case study evidence suggests that higher order resource reconfiguration and integration routines are established idiosyncratically. It is argued that simple, perception-based and loosely-coupled routines seem to be more effective for reconfiguring responsibilities and task sequences. On the other hand, detailed, codified and rigid higher-order routines were found more effective for integrating personnel, outsourced services and new technology.

Informații despre carte

Titlu complet Understanding Superior New Product Development
Autor Ina Horn
Limba engleză
Legare Carte - Carte broșată
Data publicării 2011
Număr pagini 292
EAN 9783170212244
ISBN 3170212249
Codul Libristo 12575692
Editura Kohlhammer W.
Greutatea 432
Dimensiuni 158 x 235 x 20
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