Cum să cumpăr
Livrare
Consilier de cumpărături
Tourism Destination Marketing
engleză
467 b
curând
Termenul este necunoscut
30 de zile pentru retur bunuri
Ar putea de asemenea, să te intereseze
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DVD
53
lei
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Carte broșată
391
lei
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Carte broșată
151
lei
Destination marketing requires businesses in a geographically limited area to work together to create greater levels of awareness of the destination. This book provides a holistic and systematic view of the collaborative strategies and processes with a focus on capacity and competence building for tourism organizations and destinations within an increasingly competitive marketing context. This book introduces the concept of collaboration and strategic networks as a destination marketing strategy. The book also provides valuable insights and guidelines into the process of strategic networking, while evidence from case studies has been integrated to support and enhance the strategies proposed. The book's systematic approach of combining theoretical/conceptual framework with practical industry implications makes the concepts easy to understand and implement in the business world. It is suitable for researchers and students in tourism and related subjects.
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