Theory and Practice of Corporate Social Responsibility

Our experiences of life have enabled us to understand that new times create new problems and perhaps new opportunities as well for those who can spot them. Some fifty or so years ago, issues relating to global warming, environmental pollution, terrorism, human rights abuses and a host of other social and environmental problems that are of concern for us today were not of too much of concern to us. It is therefore reasonable to assume that the problems future generations of man would face in 50 years time would certainly be dissimilar to the problems of our time! In order to ensure that man s future situations are not unnecessarily made more problematic and unbearable than they need be, the present generation must ensure that they embed in all their many activities socially responsible behaviours. This was the goal of this book. After all, today s CSR students are tomorrow s managers, politicians, opinion leaders, customers, suppliers, social activists etc. Taking all the issues explored in the fourteen chapters of Theory and Practice of Corporate Social Responsibility direct to these leaders of tomorrow was an attempt to begin a journey which would help us to achieve this goal. It is hoped that this book has successfully set the scene for socially responsible behaviours to thrive in our world