Spread of Yield Management Practices

Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial problems that its application entails. It is written by tourism researchers, entrepreneurs and tourism consultants as well as experts from software houses who have designed operational tools for a successful yield management. TOC: Part I: Strategic aspects for a YMS implementation: F. Sfodera: Yield management in advanced systems of hotel management.- B. Parry, D. McCaskey: How to yield value: the Janus perspective.- B. Brotherton, R. Turner: Human issues and the introduction of a yield management system. A case study of a 4-stars Chain Hotel.- U. McMahon-Beattie et al.: Yield management and trust: the effect of variable pricing on consumer trust in a restaurant brand.- P. Desinano et al.: Controlling the yield management process in the hospitality business.- Part II: Yield management: new applications: J. Hoseason: Revenue management in visitor attractions: a case study of the EcoTech Centre, Swaffham, Norfolk.- Ch.R. Rassing: Revenue management in the restaurant sector.- E. Schiaffella: Revenue management and food service businesses: the case of Italy.- P. Desinano: Recent events, challenges and options in revenue management.- Part III: Information instruments for a YMS: Microsoft Fidelio: Opus 2 overview.- E-yieldTM technical brief.