Influential Mind

From choosing what to eat for breakfast in the morning to what book to read on the way to work; from researching what holiday to go on to whether or not to pay over the odds for your dream house, we make an immeasurable number of decisions each day. And given that decision making is something that touches on every level of human interaction, understanding how this process works - on a psychological as well as neurological level - is not only fascinating, but has broad and significant implications. Over the past decade it has been commonly held that decisions made by groups of people tend to be better than those made by individuals, but in Tali's captivating proposal she argues that there are numerous situations in which adopting the point of view of the group can not only be compromising, but can also have alarming consequences. By fusing together her cutting edge research as an internationally renowned neuroscientist with colourful and personal anecdotes, Tali unfolds an enthralling and pertinent story that has the power to change the way we approach decision making, in every area of our lives. While most of us constantly like to underline what makes us stand out as individuals and what makes us different, we are all consciously and unconsciously processing and impacted by the decisions that other people make and the beliefs that they hold. In essence our own views and opinions are far more moveable than we might like to envisage or admit and this has a huge impact when it comes to making decisions, whether personal, professional or on even bigger scales. Provocative, engaging and accessible but always underpinned by Tali's research and her work and reputation as a scientist, THE GROUP DELUSION is - I believe - a book that will appeal to a very broad readership as well as shaping reader's perceptions and approaches to decision making.