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PRACTICAL FRAMEWORKS FOR SUPERIOR PERFORMANCE.
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The book is divided into three sections. The first offers the novice, while reminding those acquainted with the subject, how culture acts as the prime driver of our life - the filter of our senses and the guide of our values hence the measurement barometer upon which all our decisions and behavior is constructed. The use of culture in a commercial setting is introduced with research generated guidelines to complete the introduction for managers. The next section examines how cross cultural determinants should function as a worthwhile tool in cross cultural engagement proposing a two-step concentration. Firstly if we are different, what is the degree of separation, a step to getting people to recognize that diverse societies are not necessarily polar opposites, black and white programmed absolutes, as there exists a grey space of shared common ground.
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