Other "F" Word

Let's face it. Nobody wants to fail - not as employees, athletes, parents, lovers or friends, entrepreneurs or investors, leaders or followers. Yet every individual and every organization creates and confronts failure every day. It's as much a fact of life as gravity, and just as pervasive and powerful. Most new products fail. So do most businesses, most mergers and acquisitions, most major projects and many new hires. Failure is not just part of doing business; it is the dominant reality of most businesses most of the time. The question is, what to do about failure and fear of it?"Success and The Other "F" Word" offers an original, thoughtful approach to this important topic. It presents a new model - a seven-step "Failure Cycle" - along with practical, actionable suggestions to help executives and organizations think about and talk about failure; how they should prepare for, and respond to, it; and how they can learn and benefit from its uniquely powerful lessons. This pragmatic framework will help leaders succeed with and through, not in spite of, failure. Our aim is not to celebrate failure nor to wallow in it, but rather to liberate it as the rich resource it can be to support better decisions and strategies.