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Strategy and Sustainability

Name: Strategy and Sustainability
Brand: Palgrave Macmillan
SKU: 09275418
Price: 321.37 RON
Availability: InStock
Author: Michael Rosenberg
ISBN: 9781137501738

A Hardnosed and Clear-Eyed Approach to Environmental Sustainability for Business

Michael Rosenberg

Limba

engleză

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Codul Libristo: 09275418

Editura Palgrave Macmillan, septembrie 2015

Business and environmental sustainability are not natural bedfellows. Business is about making money... Descrierea completă

Codul Libristo: 09275418

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321.37 lei

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Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet and the life forms on it. Business is measured in months, and quarters. Climate change, deforestation, and the reduction in biodiversity occur over decades or even centuries. Business is about maximising this year's profit. Sustainability often requires significant short term costs to secure a very long term benefit. It's difficult to bridge the gap. Strategy and Sustainability encourages its readers to move beyond the hype and takes a decidedly pro-business, fact based point of view, recognizing the complexity of the issues at hand and the strategic choices businesses can make. It blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a roadmap with which Sr. Management might think about engaging with the topic, not to save the planet but to fulfil its medium and long term responsibility to shareholders and other stakeholders.