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Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment
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Thought leaders from the Rutgers Center for Management Development (CMD) reveal the digital marketing secrets that have helped Merck, J&J, and other top companies succeed §Strategic Digital Marketing introduces several new frameworks for understanding, applying, and implementing digital marketing strategies within organizations. Using a running theme of ROI, Greenberg and Kates introduce digital strategy and provide a framework for transforming organizations to succeed in this digital world.§Offers groundbreaking digital marketing strategies that have been developed and honed over the last several years at Rutgers by training executives from some of the world's leading brands-helping marketing professionals improve their efforts and drive sales §Includes clearly defined and easy-to-use tools that help readers determine the ROI of their efforts §CMD was featured as an organization on the cutting-edge of digital marketing by The New York Times, and it won the prestigious Making a Difference award by ASTD
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