Steve Jobs, Figure Mythique

This first French biography on Steve Jobs as a contemporary and mythical figure attempts to decipher how, in just a few short years, this kid genius from Silicon Valley became a model and source of inspiration for entrepreneurs worldwide. As the subject of countless biographies and numerous movies – some people are even talking about an opera – Steve Jobs spent his whole life spotlighting his brand name and forging his own legend, with daring success. He managed to innovate, bounce back from failure, become the object of a quasi-religious cult, model the universe of new technologies and create a planetary community of users and fans. What was the source of this energy, this vision, this ability to anticipate the demands of the millions of consumers who became loyal fans of the Apple brand? The authors relied on ancient myths, as well as on American mythologies. They plunged into the core history of a brand conveying powerful symbols and incarnated by its founder in ways rarely done before. Steve Jobs passed away three years ago, in October 2011, yet his aura remains unblemished. Apple pursues it growth in the spirit of the drive inspired by its creator, its tutorial shadow. Who are his heirs? Who are today’s visionary entrepreneurs inspired by the same thirst for victory and the same innovative “madness”? This highly accessible work, Steve Jobs, figure mythique, brings us some answers and offers some new leads. Its original approach creates some remarkable links between 21st-century pop culture and ancient mythologies.