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Soft matter encompasses polymers, colloids, amphiphiles and surfactants, biopolymers, lipids and proteins, with applications in such different kinds of materials as rubbers, paints, fuels, detergents, functional organic materials, cosmetics, food, biomembranes, the cytoskeleton and the cytoplasm of living cells.§This comprehensive volume is the first in a unique series on this interdisciplinary field, and treats all the relevant physical aspects of polymers and colloids. With contributions from top scientists from all over the world, it differs from the highly specialized or proceedings-type books currently available, and satisfies the needs of readers and users alike.