Stimați clienți, din cauza zilei de sărbătoare, asistența pentru clienți nu este disponibilă astăzi. Ne vom ocupa de solicitările dumneavoastră în următoarea zi lucrătoare. Vă mulțumim pentru înțelegere.

031 22 95 182 poimâine de la ora 8.00

Transport gratuit la punctele de livrare Pick Up peste 299 lei

Packeta 15 lei Easybox 20 lei Cargus 25 lei FAN 25 lei

Contact

Cum să cumpăr

Ajutor

Contul meu

▸ Gol :-(

Cărți în limba engleză > Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising > Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients

Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients

Name: Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients
Brand: Nation Books
SKU: 12303554
Price: 105 RON
Availability: InStock

Ray Moynihan

Alan Cassels

Limba

engleză

Carte Carte broșată

Codul Libristo: 12303554

Editura Nation Books, mai 2006

Thirty years ago, Henry Gadsden told Fortune that he wanted Merck to be more like chewing gum-maker... Descrierea completă

Codul Libristo: 12303554

53 b

114 lei ▸ -7 %

105 lei

În depozitul extern Expediem în 14-18 zile

30 de zile pentru retur bunuri

Clienții au cumpărat de asemenea

Operation Paperclip : The Secret Intelligence Program that Brought Nazi Scientists to America Annie Jacobsen

/ Carte broșată

102 lei

Manufacturing Consent Noam Chomsky

/ Carte broșată

95 lei

Media Control - Post-9/11 Edition Noam Chomsky

/ Carte broșată

47 lei

Covid: Why most of what you know is wrong

/ Carte broșată

98 lei

Thirty years ago, Henry Gadsden told Fortune that he wanted Merck to be more like chewing gum-maker Wrigley's. It had long been his dream to make drugs for healthy people--to "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Using their dominating influence in the world of medical science, drug companies are systematically working to widen the very boundaries that define illness. Old conditions are expanded and new ones created, and the markets for medication grow ever large. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being "at risk" is sold as a disease in its own right. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits. As ordinary life becomes increasingly medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone."