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Livrare gratuită pentru comenzile de peste 349 LEI prin Easybox, FAN BOX și Coletăria.

Security and Privacy in User Modeling

Name: Security and Privacy in User Modeling
Brand: Springer-Verlag New York Inc.
SKU: 05256004
Price: 300.86 RON
Availability: InStock
Author: J. Schreck
ISBN: 9781402011306

J. Schreck

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engleză

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Codul Libristo: 05256004

Editura Springer-Verlag New York Inc., ianuarie 2003

User-adaptive (or "personalized") systems take individual character istics of their current users in... Descrierea completă

Codul Libristo: 05256004

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User-adaptive (or "personalized") systems take individual character istics of their current users into account and adapt their behavior ac cordingly. Several empirical studies demonstrate their benefits in areas like education and training, online help for complex software, dynamic information delivery, provision of computer access to people with dis abilities, and to some extent information retrieval. Recently, personal ized systems have also started to appear on the World Wide Web where they are primarily used for customer relationship management. The aim hereby is to provide value to customers by serving them as individuals and by offering them a unique personal relationship with the business. Studies show that web visitors indeed spend considerably more time at personalized than at regular portals and view considerably more web pages. Personalized sites in general also draw more visitors and turn more visitors into buyers. Personalization therefore would look like a win-win technology for both consumers and online businesses. However, it has a major down side: in order to be able to exhibit personalized behavior, user-adaptive systems have to collect considerable amounts of personal data and "lay them in stock" for possible future usage. Moreover, the collection of information about the user is often performed in a relatively inconspic uous manner (such as by monitoring users' web navigation behavior), in order not to distract users from their tasks.