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Running for Office
The Strategies, Techniques and Messages Modern Political Candidates Need To Win Elections
engleză
75 b
30 de zile pentru retur bunuri
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Written for political candidates, this is the one book every politician needs to navigate the treacherous waters of modern political campaigning. Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates -- newcomers, challengers and experienced incumbents alike -- pursuing a political career at any level. As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face -- as well as the tools and techniques available to them. Put together in one place for the first time, assembling a winning campaign, from big picture items to the smallest details. The book has been written by a leading expert on political campaigning with a broad blend of experience.
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