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Livrare gratuită pentru comenzile de peste 349 LEI prin Easybox, FAN BOX și Coletăria.

Revenue Management

Hard-Core Tactics for Market Domination

Robert G. Cross

Limba

engleză

Carte Carte broșată

Codul Libristo: 11022520

Editura Crown Pub, ianuarie 1998

From the man the "Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary... Descrierea completă

Codul Libristo: 11022520

38 b

83.98 lei

În depozitul extern în cantități mici Expediem în 12-17 zile

Până la 30 de zile pentru returnare

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From the man the "Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In "Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, "Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.