Cum să cumpăr
Livrare
Consilier de cumpărături
Qualitative Methods for Marketplace Research
engleză
441 b
30 de zile pentru retur bunuri
Ar putea de asemenea, să te intereseze
This appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research. All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.
Informații despre carte
engleză
