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Public Relations

Name: Public Relations
Brand: SAGE Publications Inc
SKU: 04685382
Price: 732.57 RON
Availability: InStock
Author: Danny Moss
ISBN: 9780761948568

A Managerial Perspective

Danny Moss

Barbara DeSanto

Limba

engleză

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Codul Libristo: 04685382

Editura SAGE Publications Inc, decembrie 2011

Taking a managerial perspective, this book explores public relations and its role in the wider organ... Descrierea completă

Codul Libristo: 04685382

338 b

732.57 lei

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Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.