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Promotional (Meta)discourse in Research Articles
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Self-promotion is increasingly recognized as one of the characteristic features of academic discourse. Yet a systematic account of rhetorical and linguistic means, which scholars employ to publicize their work, is still to be developed. This book contributes to the investigation of strategies and exponents of the promotional (meta)discourse in the humanities. In particular, it compares and contrasts research articles in language and literary studies published in North American academic journals during 2001-2006. Using a synthetic analytical framework integrating the recently developed models for metadiscourse, evaluation, and investigations into academic genres, this book offers an in-depth analysis of the current publicization practices. In addition, this study provides actual patterns that can be incorporated into writing curriculum in advanced undergraduate and graduate courses for native and non-native speakers.
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