Cum să cumpăr
Livrare
Consilier de cumpărături
Production of Modernization
engleză
211 b
30 de zile pentru retur bunuri
Ar putea de asemenea, să te intereseze
/
Copertă tare
463
lei
/
Copertă tare
996
lei
/
Carte broșată
100
lei
Daniel Lerner's 1958 book The Passing of Traditional Society was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book claimed that exposure to American media messages could motivate "traditional" people in the postcolonial nations to become "modern" by cultivating empathy for American ideas, goods, and ways of life. The Production of Modernization examines Lerner's writings to construct the intellectual trajectory of his thinking about mass media and modernization up to and beyond the publication of his famous book. Shah has written not just an intellectual biography of Lerner but also a history of the discipline he shaped.
Informații despre carte
engleză
