Contact
Cum să cumpăr
Livrare
Consilier de cumpărături
Principles of Marketing
Scandinavian Edition
engleză
243 b
Până la 30 de zile pentru returnare
Ar putea de asemenea, să te intereseze
/
Carte broșată
56.14
lei
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong''s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world.
Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today''s markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour.
Informații despre carte
engleză
Dăruiește această carte chiar astăzi
Este foarte ușor
1 Adaugă cartea în coș și selectează Livrează ca un cadou 2 Îți vom trimite un voucher în schimb 3 Cartea va ajunge direct la adresa destinataruluiBună ziua! Sunt Libroamiko, consilierul dumneavoastră de cărți.
Cu ce vă pot ajuta?