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Practical Guide to Event Promotion

Name: Practical Guide to Event Promotion
Brand: Taylor & Francis Ltd
SKU: 14284145
Price: 1281.7 RON
Availability: InStock
Author: Nigel Jackson
ISBN: 9781138915336

Nigel Jackson

Limba

engleză

Carte Copertă tare

Codul Libristo: 14284145

Editura Taylor & Francis Ltd, iunie 2017

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range... Descrierea completă

Codul Libristo: 14284145

594 b

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This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.

This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.