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Corporate Social Responsibility is becoming ever §more important in these challenging economic times. §Real prosperity requires a combination of economic §development with social generosity and demands a new §approach towards social and managerial engagement.§§Mergers and acquisitions are typically complex in §nature and have to be seen from a wider perspective §that takes into account not just business, but also §social, human and cultural dimensions as well. §§The right strategic approach and regard for §Corporate Social Responsibility are important §preconditions for a successful merger. The §fulfilment of these preconditions can create greater §shareholder value and strengthen Corporate Social §Responsibility. Acting as a responsible corporate §citizen does pay off, and the syndrome of §selfishness can be overcome - at least partly.
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