Cum să cumpăr
Livrare
Consilier de cumpărături
Pharmaceutical Marketing
engleză
699 b
30 de zile pentru retur bunuri
Ar putea de asemenea, să te intereseze
Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.
Informații despre carte
engleză
