Livrare gratuită pentru comenzile peste 349,00 lei.

Verifică starea comenzii

Faceți parte dintr-o comunitate de iubitori de cărți din întreaga lume și beneficiați de o mulțime de avantaje Creați-vă un cont gratuit

Transport gratuit la punctele de livrare Pick Up peste 349.00 lei

Packeta 15.00 lei Cargus 28.00 lei Easybox 20.00 lei FAN 20.00 lei Punct FAN 16.00 lei Punct DPD 17.00 lei Curier Sameday 24.00 lei Curier DPD 25.00 lei

Contact

Cum să cumpăr

Ajutor

Contul meu

▸ Gol :-(

Livrare gratuită pentru comenzile peste 349,00 lei.

Persuasive Technology

B. J. Fogg

Limba

engleză

Carte Carte broșată

Codul Libristo: 01292354

Editura Elsevier Science & Technology, ianuarie 2003

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to b... Descrierea completă

Codul Libristo: 01292354

175 b

378.12 lei

În depozitul extern Expediem în 9-15 zile

30 de zile pentru retur bunuri

Clienții au cumpărat de asemenea

Shallows - What the Internet Is Doing to Our Brains Nicholas Carr

Carte broșată

54.56 lei

Do Design Alan Moore

Carte broșată

45.62 lei

Letters to a Young Poet Rainer Maria Rilke

Carte broșată

38.34 lei

Social Engineering Robert W. Gehl

Carte broșată

175.13 lei

Manipulation and Persuasion Code: Techniques in Dark Psychology, NLP, Social Engineering, Stoicism, Body Language and Mind Control Mastery. Empath Ski Mark Brain

Carte broșată

93.53 lei

Glass Cage Nicholas Carr

Carte broșată

148.21 lei

Practical Social Engineering Joe Gray

Carte broșată

136.56 lei

Art of Invisibility Kevin Mitnick

Carte broșată

96.13 lei

Cyberpsychology Alison Attrill

Carte broșată

290.92 lei

Modern Manners: Instructions for living fabulously well The Gentlewoman

Carte broșată

124.20 lei

Ghost In The Wires Kevin Mitnick

Carte broșată

48.43 lei

Cybersecurity: What You Need to Know about Computer and Cyber Security, Social Engineering, the Internet of Things + an Essential Gui Lester Evans

Carte broșată

81.79 lei

Think Again Adam Grant

Carte broșată

69.00 lei

Social Engineering - The Science of Human Hacking 2e Christopher Hadnagy

Carte broșată

157.35 lei

Universal Principles of UX PEREYRA IRENE

Copertă tare

169.72 lei

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? 'Yes, they can', says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase 'Captology' (an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers. In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers - anyone who wants to leverage or simply understand the persuasive power of interactive technology - will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. This book is filled with key term definitions in persuasive computing. It provides frameworks for understanding this domain. It describes real examples of persuasive technologies.