Contact
Cum să cumpăr
Livrare
Consilier de cumpărături
On Purpose
How to Deliver Meaningful Customer Experiences Across Multiple Channels
engleză
83 b
Până la 30 de zile pentru returnare
Clienții au cumpărat de asemenea
/
Carte broșată
560.54
lei
/
Carte broșată
166.58
lei
/
Carte broșată
76.07
lei
/
Carte broșată
200.07
lei
/
Carte broșată
200.07
lei
Customer experience has rapidly changed and evolved as bold brands have paved the way for a new kind of brand perception. Marketers face new challenges as a result of consumer cynicism with large brands and search for brands that are 'Purpose' led rather than profit led and who strive to go beyond what customers expect. The emergence of digital channels has shifted power from direct marketing that tells a specific story to the customers overall feelings and perception of the brand. With a constant stream of new communication channels emerging - new social networks that engage more and more people; more content to be absorbed and shared - and more people to reply to, the focus of most organisations is to 'jump on the bandwagon' but the real challenge is how you stay true to you brand purpose and embrace the new channels to make your brand stand out? On Purpose reveals how to do this with its framework for success: STAND UP - Be clear about your brand purpose and promise STAND OUT - Define, Design and Deliver distinctive customer experiences across multiple channels STAND FIRM - Create strong cultures that sustain results. Create employee experiences to complement the customer experience
Informații despre carte
engleză
Dăruiește această carte chiar astăzi
Este foarte ușor
1 Adaugă cartea în coș și selectează Livrează ca un cadou 2 Îți vom trimite un voucher în schimb 3 Cartea va ajunge direct la adresa destinataruluiAr putea de asemenea, să te intereseze
/
Carte broșată
82.60
lei
/
Carte broșată
82.60
lei
/
Carte broșată
99.53
lei
Bună ziua! Sunt Libroamiko, consilierul dumneavoastră de cărți.
Cu ce vă pot ajuta?