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A new retail mindset that overturns traditional models, written as an action book for enterprises in the post e-commerce era.
颠覆传统模式的零售新思维，写给后电商时代企业的行动书。
This book provides a detailed and thorough analysis of the changes caused by the development of the retail industry in the new era to the operating conditions, consumers, and consumption environment of various major retail formats. It focuses on professional topics such as scenario based, intelligent, ecological, end-to-end, and verticalization of new retail, providing guidance for retail operators to actively layout new retail and build core competitiveness. This book is suitable for senior management personnel such as retail company chairmen, general managers, store general managers, deputy general managers, and department directors, as well as readers interested in new retail to read and learn.
本书细致而透彻地剖析了新时代零售业发展对零售业各主要业态的经营状况、消费者和消费环境造成的变化，围绕新零售的场景化、智能化、生态化、端网化、垂直化等专业话题详解讲解，为零售经营者积极布局新零售，打造核心竞争力提供了指导作用。本书适合零售企业董事长、总经理、店总经理、副总经理及各部门总监等高层管理人员，以及对新零售感兴趣的读者阅读与学习。
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