031 22 95 182 8.00—15.30

Transport gratuit la punctele de livrare Pick Up peste 299 lei

Packeta 15 lei Easybox 20 lei Cargus 25 lei FAN 25 lei

Contact

Cum să cumpăr

Ajutor

Contul meu

▸ Gol :-(

Neuromarketing in Business

Name: Neuromarketing in Business
Brand: Springer, Berlin
SKU: 42415254
Price: 377 RON
Availability: InStock

Benny B. Briesemeister

Werner Klaus Selmer

Limba

engleză

Carte Carte broșată

Codul Libristo: 42415254

Editura Springer, Berlin, ianuarie 2023

This book shows how neuromarketing works in practice. It describes how companies can use the methods... Descrierea completă

Codul Libristo: 42415254

189 b

377 lei

În depozitul extern în cantități mici Expediem în 12-15 zile

30 de zile pentru retur bunuri

Clienții au cumpărat de asemenea

Digital Neuromarketing Sam Page

/ Carte broșată

129 lei

Neuromarketing Leon Zurawicki

/ Copertă tare

860 lei

This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.