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To make it in the music business, you need more than talent and luck: you also need to know how to market and promote yourself and manage your career. But the music industry is notoriously difficult to navigate: jobs are rarely advertised, and most artists and promoters operate as self-employed business. This book helps artists and aspiring music managers to understand this evolving global industry, explaining and analysing the role of self-promotion and entrepreneurialism that is the key to success.