Transport gratuit la punctele de livrare Pick Up peste 299 lei
Packeta 15 lei Easybox 20 lei Cargus 25 lei FAN 25 lei

Monetizing Innovation - How Smart Companies Design the Product Around the Price

Limba englezăengleză
Carte Copertă tare
Carte Monetizing Innovation - How Smart Companies Design the Product Around the Price Madhavan Ramanujam
Codul Libristo: 02918394
Editura John Wiley & Sons Inc, iunie 2016
Retool product development to boost returns on innovation§§Innovation is the most important driver o... Descrierea completă
? points 69 b
167 lei -18 %
136 lei
În depozitul extern Expediem în 3-5 zile

30 de zile pentru retur bunuri

Clienții au cumpărat de asemenea

The Subtle Art of Not Giving A F*ck Mark Manson / Carte broșată 83 lei
The Phoenix Project Gene Kim / Carte broșată 104 lei
The Hard Thing about Hard Things Ben Horowitz / Copertă tare 125 lei
Female Brain Louann Brizendine / Carte broșată 63 lei
Hacking Growth Morgan Brown / Carte broșată 81 lei
Automatic Customer John Warrillow / Carte broșată 63 lei
Pivot Jenny Blake / Carte broșată 63 lei
Wiedzmin 5 Chrzest ognia Andrzej Sapkowski / Carte broșată 53 lei
Innovation Management Keith Goffin / Carte broșată 393 lei
Oxford Handbook of Innovation Management Mark Dodgson / Carte broșată 317 lei
Open Innovation Henry W Chesbrough / Carte broșată 135 lei
Empowerment Takes More Than a Minute Ken Blanchard / Carte broșată 117 lei
Zero to Sold / Carte broșată 128 lei
Project Management Maturity Model Crawford / Carte broșată 298 lei

Retool product development to boost returns on innovation§§Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit.§§Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets--or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business.§§Monetizing Innovations argues that this is tragic, wasteful, and wrong.§§Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat--when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will.§§The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book.§§A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

Informații despre carte

Titlu complet Monetizing Innovation - How Smart Companies Design the Product Around the Price
Limba engleză
Legare Carte - Copertă tare
Data publicării 2016
Număr pagini 256
EAN 9781119240860
ISBN 1119240867
Codul Libristo 02918394
Greutatea 452
Dimensiuni 236 x 163 x 22
Dăruiește această carte chiar astăzi
Este foarte ușor
1 Adaugă cartea în coș și selectează Livrează ca un cadou 2 Îți vom trimite un voucher în schimb 3 Cartea va ajunge direct la adresa destinatarului

Ar putea de asemenea, să te intereseze

Atomic Habits James Clear / Carte broșată 71 lei
Jujutsu Kaisen, Vol. 5 Gege Akutami / Carte broșată 47 lei
Goodbye, Eri Tatsuki Fujimoto / Carte broșată 63 lei
A Deal With The Elf King / Carte broșată 58 lei
top reduceri
Magical Amigurumi Toys Mari-Liis Lille / Carte broșată 68 lei
top reduceri
Tolkien Calendar 2024 J.R.R. Tolkien / Calendar 48 lei
Laws of Human Nature Robert Greene / Copertă tare 154 lei
NLP Tom Hoobyar / Carte broșată 63 lei
International Jew / Carte broșată 109 lei
New Luxury Robert Klanten / Copertă tare 185 lei
Could You Survive Midsomer? / Copertă tare 75 lei
Last Night Mhairi McFarlane / Carte broșată 50 lei


Conectare la contul de utilizator Încă nu ai un cont Libristo? Crează acum!


Nu ai un cont? Beneficii cu contul Libristo!

Datorită contului Libristo, vei avea totul sub control.

Creare cont Libristo