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Microeconomics for Business and Marketing
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114 b
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This text which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem solving, making it relevant to students of business and commerce. As well as "neoclassical" microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics. Each chapter contains worked essays and case study questions within the chapters, as well as "post-mortem" reports on examination questions that have been set to classes using this material.
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