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"Media, Gender and Popular Culture in India" talks about media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us a candid portrait of transformations in Indian culture, represented through the lens of the camera in films, television, advertisements and in a wide array of magazines, all of which focus on gender and familial representations and patriarchal norms in Indian society. This work takes a trans-disciplinary approach that mediates the local, regional, national and global affiliations. It dissolves the divide between the mass/low culture and elite/high culture. The distinguishing feature of the book is that it rejects grand narratives in favour of the micro-politics of daily living.
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