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Media Convergence and Digital News Services
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Media technology has over the past few decades§increasingly found a central place in our every day§life. People use media technology such as the TV set,§the computer, the radio and the mobile phone to find§information and to be entertained in all walks of§life. Many of these media technology devices have§developed to become more alike in the sense that they§can handle the same kind of content using§standardized formats. Such merging of technological§capabilities in devices is one example of media§convergence. This book is based on a doctoral thesis§with the same name. The main aim of this book is to§assess how the views and strategies of newspaper§companies concerning media convergence correspond§with the opinions and views concerning convergence of§their audience. In order to discuss this, seven types§of media convergence are suggested. Furthermore, the§thesis explores how the newspaper industry is§relating to the processes of convergence, using two§examples: newspaper companies ventures into the use§of moving images, and the newspaper companies §strategies for a future epaper edition.
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