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Measuring Customer Experience

Name: Measuring Customer Experience
Brand: Palgrave Macmillan
SKU: 04771543
Price: 247 RON
Availability: InStock

Philipp Klaus

Limba

engleză

Carte Copertă tare

Codul Libristo: 04771543

Editura Palgrave Macmillan, decembrie 2014

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a comp... Descrierea completă

Codul Libristo: 04771543

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247 lei

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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. But with changing customer expectations and competitive threats, how well will companies rise to meet their demands and expectations? Measuring Customer Experience offers a simple but thorough guide on how to master the challenges of the market, and also how to deliver superior performance through effective customer experience management. Based upon rigorous scientific tools and data from a multitude of global studies, this highly practical book is ideal for businesses who want to know how to implement and measure successful customer experience strategies.

Informații despre carte

Titlu complet Measuring Customer Experience

Autor Philipp Klaus

Limba

engleză

Legare Carte - Copertă tare

Data publicării 2014

Număr pagini 166

EAN 9781137375452

ISBN 1137375450

Codul Libristo 04771543

Editura Palgrave Macmillan

Greutatea 360

Dimensiuni 217 x 144 x 14

Categorii

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management

Society & Social Sciences > Sociology & anthropology > Sociology > Sociology: work & labour

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services

Economics, Finance, Business & Management > Business & Management > Business strategy

Economics, Finance, Business & Management > Business & Management > Business competition

Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation