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Managing Perceptions of United States Africa Command
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As the Department of Defense (DOD) stands up its newest combatant command to concentrate attention on Africa, we must realize that our goal is not to win African hearts and minds and make them like us. It is about making them choose us from among their choices of potential partners and allies. How can the United States (US) manage the African states' perception of Africa Command (AFRICOM) as well as those of other powers involved in Africa so that America's interests can be best pursued? African nations have many suitors, including Russia and China. In order to successfully compete against these suitors, the US must build a credible case, based on truth and transparency, which makes a pro-American choice the logical outcome. In order for America to attain and sustain its credibility, Africans must perceive that America's goals are in their best interests as well.
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