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Consilier de cumpărături
Managing Intellectual Capital
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155 b
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There is a strong awareness that the new economy has arrived, and that firms and management need to focus on a plethora of new issues at present only dimly perceived. The astute management of technology can advance not only the fortunes of the innovators, but also of society at large. In this book, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition. He provides frameworks as well as practical advice, looking in particular at the organization structure most likely to support innovation, and how managerial decision and strategy affect the division of the gains. This will be essential reading for academics, managers, and students alike who want to keep abreast of contemporary strategic challenges.
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