Transport gratuit la punctele de livrare Pick Up peste 299 lei
Packeta 15 lei Easybox 20 lei Cargus 25 lei FAN 25 lei

Limba englezăengleză
Carte Carte broșată
Carte Management of Technological Innovation Dodgson
Codul Libristo: 04034165
Editura Oxford University Press, februarie 2008
The management of technological innovation (MTI) is one of the most important challenges facing busi... Descrierea completă
? points 191 b
385 lei
La editor doar la comandă Expediem în 17-26 zile

30 de zile pentru retur bunuri


Ar putea de asemenea, să te intereseze


Footloose (2011), 1 DVD Craig Brewer / DVD
common.buy 49 lei
Castle Nowhere Constance Fenimore Woolson / Carte broșată
common.buy 83 lei
Fuzzy Algebraic Hyperstructures Bijan Davvaz / Carte broșată
common.buy 984 lei
Language Acquisition and Development Brian Tomlinson / Carte broșată
common.buy 376 lei
Dragonspell Donita K. Paul / Digital
common.buy 63 lei
National Football League Franchises Frank P. Jozsa / Copertă tare
common.buy 711 lei
Potpourri / Copertă tare
common.buy 133 lei

The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors and nations. The first edition of this book has become one of the most popular texts for students of innovation and technology management. This new edition sees David Gann and Ammon Salter join Mark Dodgson as authors, drawing on their combined experience of 60 years of researching and teaching MTI. It combines the most relevant theoretical analysis with contemporary and historical empirical evidence to provide a comprehensive, yet concise and readable, guide to the challenges of MTI. By explaining the innovation process the book reveals the broad scope of MTI and its importance for company survival, growth and sustainability. It describes how MTI has to be managed strategically and how this is successfully achieved by formulating and implementing strategy and delivering value. Chapters provide frameworks, tools and techniques, and case studies on managing: innovation strategy, communities, and networks, R&D, design and new product and service development, operations and production, and commercialization. Based on robust analysis, the book provides a wide range of empirical evidence from a huge diversity of case studies, with around fifty case studies newly written for this edition. It analyses MTI in all parts of the world, in companies large and small, and in services, manufacturing, and resource-based business sectors. This new edition has been fully revised and updated to reflect the latest teaching and research, and to ensure its continuing relevance to the contemporary world of MTI. It will be an important resource for academics, students, and managers throughout the world, is a recommended text for students of innovation and technology management at postgraduate and undergraduate level, and is particularly valuable for MBA courses.

Dăruiește această carte chiar astăzi
Este foarte ușor
1 Adaugă cartea în coș și selectează Livrează ca un cadou 2 Îți vom trimite un voucher în schimb 3 Cartea va ajunge direct la adresa destinatarului

Logare

Conectare la contul de utilizator Încă nu ai un cont Libristo? Crează acum!

 
obligatoriu
obligatoriu

Nu ai un cont? Beneficii cu contul Libristo!

Datorită contului Libristo, vei avea totul sub control.

Creare cont Libristo