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§B§This book presents a new approach of management education for Executives.§S§In contrast to the historical Harvard Concept, Executives learn in this MBA program through the Zurich Living Case Method how to solve a real entrepreneurial problem in very little time and as efficient as possible.§§Companies from Europe, USA and China provide information for the Zurich Living Cases and benefit from the realistic solutions developed by the Executives during and after their MBA studies.§§Written for Executives in MBA studies, students and teachers in management education.