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Management and Marketing of Wine Tourism Business
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This book links research in wine tourism and wine destination management, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine industry, the book brings in new research streams and technology advances such as, online social media, customer empowerment and engagement, co-creation, communities involvement on destination management and marketing, social / responsible marketing and wine consumption. Each section opens with a theoretical introductory section written by the editors, followed by case studies that illustrate the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research relating to all the stakeholders related to wine tourism.
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