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Making a Difference
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230 b
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In the face of unprecedented global challenges like §poverty and climate change, can individuals make a §difference? This book reveals what motivates people §to devote their time and energies to addressing §social, environmental and ethical issues. Based on §in-depth research among corporate sustainability and §responsibility (CSR) professionals, it shows the §pivotal role of values, inspiration, expertise, §empowerment, strategic thinking and social §contribution among "purpose-inspired leaders". Using §extensive illustrative quotations, different types §of CSR change agents are identified, including §experts, facilitators, catalysts and activists. The §implications for business of better understanding §these CSR leaders is explored, as well as the §opportunities for future academic research. The book §concludes with a call to personal action by making a §positive difference and leaving a meaningful legacy.
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