Just Enough Finance

Sales, profit, cash, breakeven, funding. If those words make your head spin, this book is for you.
Many founders don't fail because their idea was bad. They fail because they don't understand the financial health of their companies, or the financial implications of the decisions they make in their rush to grow sales.
Sound familiar?

• You see a profit, but your bank balance keeps shrinking.
• You listen to your accountant, but you don't get what they're saying.
• You pay suppliers upfront, then wait weeks or months for customers to pay you.
• You grow your sales, yet your breakeven point never gets closer.
• You aren't sure how much cash runway you have left.
• You don't know whether to borrow money or sell equity to raise capital.

• Understand the Big Three: Get a clear overview of your income statement, balance sheet, and cash flow statement, understand what each one tells you, and learn the exact questions to ask.
• Track Where Your Cash Goes: Monitor exactly where your cash comes from and where it goes, so profit doesn't hide a hidden cash problem.
• Escape the Growth Trap: Measure working capital and the cash conversion cycle, and see why fast growth can secretly drain your bank account.
• Find Your Breakeven: Pinpoint your true breakeven point and understand why it keeps moving as your business scales.
• Calculate Your Runway: Measure your cash burn rate and runway so you know exactly how many months you have left to operate.
• Choose Between Debt and Equity: Evaluate your funding options confidently and avoid the financing mistakes that sink otherwise good businesses.
• Deploy Practical Tools: Use ready-made worksheets and templates to apply all of these concepts to your own numbers immediately.