Cum să cumpăr
Livrare
Consilier de cumpărături
Introduction to Sport Marketing
engleză
250 b
30 de zile pentru retur bunuri
Ar putea de asemenea, să te intereseze
/
Carte broșată
335
lei
/
Carte broșată
35
lei
Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction to key concepts and best practice in sport marketing. It outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, to planning and implementation. Now in a fully revised and updated new edition, the book has expanded coverage of new media and social marketing, services and relationship marketing, and issues such as social responsibility and sustainability. Including more international cases and examples, every chapter offers useful features to help the reader to engage with fundamental principles and applied practice.
Informații despre carte
engleză
